Frontend developer · Writer · Builder
Notes by Default
from where tech,
business & ambition meet.
I'm a frontend developer exploring AI, systems, marketing, and the future of work. Essays, experiments, and real-world projects — documented in the open.
Every idea is extended by real work
- 01
AI & Work
How AI is changing careers, teams, businesses, and the way knowledge work gets done.
- 02
Marketing & Distribution
Lessons from running campaigns, testing funnels, growing audiences, and understanding how attention moves online.
- 03
Building Products
Experiments in validation, SaaS, offers, pricing, and turning ideas into something people actually want.
- 04
Systems & Leverage
Frameworks, tools, and processes that help individuals and small teams accomplish more with less.
Latest writing
Thoughts, observations, and essays from the intersection of technology, business, and modern work.
Newsletter
Signal by Default
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- AI and the future of work
- Marketing and distribution
- Product development and validation
- Systems thinking
- Building leverage in a changing world
Now
Current experiments
What I'm actively working on right now. Updated when reality changes.
- 01Growing Signal
- 02Testing acquisition funnels
- 03Exploring AI workflows
- 04Building marketing systems
- 05Documenting lessons from real-world projects
About
Builder, writer, student.
I'm a frontend developer, conference organiser, builder, and lifelong student of how technology changes the way people work and create value.
This website is a collection of ideas, experiments, and lessons learned along the way — a public notebook for the things I'm thinking about and the things I'm testing in the open.
If any of that sounds interesting, subscribe to Signal and follow the journey.